Privacy Policy

Effective Date: March 28, 2026 Last Updated: May 16, 2026

Welcome to Properly South Florida (“we,” “our,” or “us”), operated by John Palmer Payne LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://properlysouthflorida.com (the “Site”).

By using this Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

This policy is provided for informational purposes. It does not constitute legal advice. If you have specific legal compliance concerns, consult a qualified attorney.

1. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily submit to us, including:

Name and email address — through newsletter signups, contact forms, or account registration
Comments and messages — through contact forms or on-site comment sections
Account profile information — if you create a user profile on the Site (see Section 8, Ultimate Member)

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixels, and analytics tools:

IP address
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Geographic region (country/city level)

2. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve the Site
Respond to your inquiries and requests
Send newsletters and editorial updates (only if you opt in)
Analyze usage trends to improve content and user experience
Detect and prevent spam and fraudulent activity
Support advertising and affiliate marketing efforts
Comply with applicable laws and regulations

3. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to track activity on the Site and store certain information. These technologies help us:

Understand how visitors interact with content
Personalize your experience
Support analytics and advertising measurement

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain Site features.

For more information on managing cookies, visit allaboutcookies.org.

4. Third-Party Services & Plugins

This Site uses the following third-party tools and plugins. Each collects or processes data according to its own privacy policy.

Google Site Kit (Google Analytics, Google Search Console)

We use Site Kit by Google, which integrates Google Analytics and Google Search Console to understand how users find and interact with the Site.

Google Analytics may collect:

Pages visited and time on page
Device, browser, and operating system information
Geographic region (anonymized)
Referral source and search queries

This data is processed by Google LLC and subject to Google’s Privacy Policy.

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-Out Browser Add-On.

Akismet Anti-Spam

We use Akismet, provided by Automattic, to protect the Site from spam comments and form submissions.

When a comment or form is submitted, Akismet may collect:

The submitted content
IP address and browser information
Email address (if provided)

This data is sent to Akismet’s servers for spam analysis and is subject to Automattic’s Privacy Policy.

Contact Form 7

We use Contact Form 7 to power contact and inquiry forms on the Site.

When you submit a form, we may collect:

Name
Email address
Any information you include in your message

Submitted data is sent directly to our administrative email and may be temporarily stored in the Site’s database. We do not share form submissions with third parties unless required by law.

Mailchimp (by Intuit)

We use Mailchimp to manage newsletter subscriptions and deliver email communications.

If you subscribe to our newsletter, Mailchimp will collect and store:

Your name and email address
Email engagement data (opens, clicks)

This data is processed by Intuit Mailchimp and subject to Mailchimp’s Privacy Policy.

You may unsubscribe from our mailing list at any time using the unsubscribe link in any email we send, or by contacting us directly.

Newsletter Plugin

We also use the Newsletter plugin by Stefano Lissa & The Newsletter Team as a secondary email tool for on-site subscriber management.

This plugin stores subscriber information — including name and email address — in our WordPress database. Subscriber data is used solely to deliver content updates and is not shared with third parties.

You may unsubscribe at any time using the link in any email.

Ultimate Member

We use the Ultimate Member plugin, which enables user registration and profile functionality on the Site.

If you create an account, we may collect:

Username and display name
Email address
Profile information you choose to submit

This data is stored in our WordPress database. You may request access to, correction of, or deletion of your account data by contacting us at the address below.

Yoast SEO

We use Yoast SEO to manage on-page search engine optimization. This plugin does not collect personal data from site visitors directly. It operates entirely on the administrative side of the Site.

HootKit

We use HootKit as a companion plugin for our WordPress theme. This plugin provides layout and design functionality. It does not collect or transmit personal data from site visitors.

Breadcrumb NavXT

We use Breadcrumb NavXT to display navigational breadcrumbs on content pages. This plugin does not collect personal data from site visitors.

5. Email Marketing

If you opt in to our newsletter or email list, you may receive:

Editorial updates and new story announcements
Occasional marketing or promotional communications

We do not sell or rent your email address to third parties. You may unsubscribe at any time using the link included in every email, or by contacting us at hello@rainbowflamingomarketing.com.

6. Advertising & Affiliate Links

Properly South Florida participates in advertising and affiliate marketing programs. This means:

We may earn a commission if you click on affiliate links and make a purchase
Third-party advertisers may use cookies or tracking technologies on the Site
Advertising may be personalized based on your browsing behavior

We only promote products and services we believe are relevant and appropriate for our audience. Affiliate relationships do not influence our editorial content.

7. Data Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

With service providers — third-party tools listed in Section 4 that help us operate the Site
For legal compliance — if required by law, subpoena, or other legal process
To protect rights — if we believe disclosure is necessary to protect the rights, property, or safety of our company, users, or the public
In a business transfer — in the event of a merger, acquisition, or sale of all or part of our assets

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

Contact form submissions are retained for a reasonable period to respond to inquiries and are then deleted
Newsletter subscriber data is retained until you unsubscribe or request deletion
User account data is retained until you delete your account or request removal

9. How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of data transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to or from the Site.

10. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data, including:

Right to access — request a copy of the personal data we hold about you
Right to correction — request that we correct inaccurate or incomplete data
Right to deletion — request that we delete your personal data (“right to be forgotten”)
Right to opt out — opt out of marketing communications at any time
Right to data portability — request your data in a portable format

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information.

European residents may have rights under the General Data Protection Regulation (GDPR).

To exercise any of these rights, contact us at: 📧 hello@rainbowflamingomarketing.com

We will respond to verifiable requests within 30 days.

11. Children’s Privacy

This Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

12. External Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

John Palmer Payne LLC Properly South Florida 1314 E Las Olas Blvd, Unit #2164 Fort Lauderdale, FL 33301 United States

📧 hello@rainbowflamingomarketing.com 🌐 https://properlysouthflorida.com